Thursday, June 5, 2008

Wipro Joins the Green Grid

Global IT services company Wipro Technologies today announced it has joined The Green Grid (News - Alert), a global consortium dedicated to advancing energy efficiency in data centers and business computing ecosystems.

The India-based company’s green IT initiatives is expected to extend from energy efficient data centers to eco-friendly product engineering designs and PC ranges, according to Jessie Paul, chief marketing officer at Wipro Technologies.

"Our membership to The Green Grid highlights the work we have done to achieve energy efficiency in our data centers, which translates to helping our customers go green and achieve business benefits," said Paul. Being a part of The Green Grid, Wipro will contribute as an active participant, creating and offering energy-efficient, virtual data center technology.

The data centers provide Wipro's customers end-to-end services for better utilization of their capacity, thereby helping enterprises to minimize their use of power, cooling and housing equipment, which cause greenhouse gases. The data centers apply practices such as servervirtualization to minimize the amount of equipment required for operations.

Wipro will broaden its green IT initiatives through its participation in The Green Grid, “as the consortium seeks to provide industry-wide recommendations on best practices, metrics and technologies that will improve overall data center and business computing energy efficiencies,” said Paul.

Wipro also previously acquired Infocrossing (News - Alert), a U.S. based data center computing firm that has helped it to further the cause of ecological sustainability. Additionally, Wipro went Carbon Neutral at Mandala, its annual customer forum event, and plans on extending this initiative to more customer events in the future. Wipro's other recent accomplishments include receiving U.S. Green Building Council Certification for two of the company's existing facilities.

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